Attractions & guided tours

Heineken® Experience tickets

from

$29.00

Language: English

Mobile voucher accepted

Duration: up to 1 hour 30 minutes

Instant confirmation

Why you’ll love this…

Enter the world of the Heineken® brand and discover the secrets of how Heineken® beer is brewed
Enjoy an interactive show, take part in beer tasting and pour the perfect star-served Heineken
Taste of one of the world´s most popular beers including different homegrown varieties

What to expect

The Heineken® Experience is a thrilling tour on which you will discover all the secrets of beer making and learn about the history of the world-famous Heineken® brewery. There will be no shortage of surprises, including the chance to create a personalized bottle with your own name. Of course, at the center of the Heineken Experience, you'll be able to taste one of the most popular beers in the world!

Being one of the most famous and popular beers in the world, not finding Heineken® in the menu of a pub is almost impossible! Beloved in Europe (and not only), Heineken® is not only the domestic beer, but also an institution in Holland. It was born in Amsterdam in 1863 and has now become the third-largest beer producer in the world.

In 1988, the Heineken family closed the old factory in Amsterdam to open a bigger and more modern one outside of town, using the first as an attraction for fans. It has been welcoming visitors from all over the globe for more than 20 years, and now offers visitors a range of interactive entertainment. Whoever loves beer cannot miss the Heineken Experience!

What's included

Entrance ticket to the Heineken Experience
2 Heineken® beers
Self-guided tour

Where

Stadhouderskade 78, 1072 AE, Amsterdam

Meeting point:

You may enter the Heineken Experience ONLY at the time you have selected during booking. Note there is a strict time policy, you must be on time.

What to remember

Not suitable for:

people under 18
wheelchair users

Know in advance:

the brewery is only accepting a limited number of guests, you may enter the Heineken Experience ONLY at the time you have selected during the booking
there is no entry without an online ticket; note there is a strict time policy, you must be on time

Provider

Heineken Experience

Booking fee

Good news! No extra fees are applied to this booking.

Cancellation policy

Unfortunately, we can't offer you a refund nor can we change or cancel your booking for this particular product, due to our partner's policy.

What people say about this experience

Excellent

4.5 /5

Based on 399 reviews from verified customers

Review categories

Safety

4.8/5

Staff

4.8/5

Value for money

4.7/5

Service

4.8/5

J
Janine
Verified booking
5
August 19, 2025
Traveled as a couple
Brilliant experience worth every penny
T
TUI Musement Traveler
Verified booking
4
October 9, 2025
Really enjoyed our visit.
T
TUI Musement Traveler
Verified booking
5
September 24, 2025
Tour guides were brilliant and made the tour
T
TUI Musement Traveler
Verified booking
4
June 21, 2025
it was very interesting to see the heineken history and brewing process and something different
T
TUI Musement Traveler
Verified booking
5
April 22, 2025
Had a great time
T
TUI Musement Traveler
Verified booking
4
March 28, 2025
Definately well worth doing and great fun

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